Two cities, one studio

Two cities, one studio

Two cities, one studio

4

min
read

Studio

·

Aug 16, 2024

Running between Dubai and Manila was supposed to be a compromise. It turned into the reason we can shoot on Monday and hand over on Friday. An honest account of what a split studio costs, and what it quietly buys.

Caprice Kim

Founder & Creative director

·

Alta®

A compromise that paid.

Splitting a small studio across two cities is usually framed as a cost decision or a talent workaround, and it gets defended in those terms. Ours began as neither. It happened because the people we wanted were in two places and neither was willing to move.

What we expected was friction: slower reviews, missed context, the usual tax on distributed work. What we got was different, and it took about a year to understand why.

The gap is the gift.

A time zone difference turns overnight into a working shift. Review and production stop competing for the same hours, so feedback given at the end of one day is acted on before the next begins. The calendar stops being a queue and starts being a relay.

The second effect is subtler. Distance removes the option of resolving ambiguity by leaning over a desk, which means ambiguity has to be caught earlier or it costs a full day. Teams that would tolerate vagueness in one room cannot afford it across twelve hours.

Running the handoff.

Write the handoff note before you log off, and make it specific enough to act on without a call. Not a status update, an instruction: what is done, what is next, what decision is blocking. The discipline the gap forces is the discipline the work needed anyway.

Keep one shared source of truth and resist the temptation to duplicate it in chat. Anything that lives only in a conversation is invisible to the half of the studio that was asleep for it.

Distance forces clarity.

You cannot mumble across a time zone. Everything vague gets caught the moment it has to survive twelve hours without its author nearby to explain what they meant.

We have come to see the gap as an editor. It refuses unclear thinking automatically, which is a service most co-located teams have to provide for themselves and usually do not.

Before you split a team.

Fix the documentation habits first. Distance amplifies whatever process you already have, so a team that communicates well gets faster and a team that does not simply breaks, more visibly and more expensively.

Overlap deliberately. Two or three shared hours a day is enough for the conversations that genuinely need to happen live, and protecting them matters more than the total hours worked.

Two cities, one standard.

The geography is not the story. The standard being identical in both rooms is, and that took longer to build than any timezone workflow.

We would not un-split it now. The compromise turned out to be the structure.

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Caprice Kim

Founder & creative director

·

Alta®

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Caprice Kim

Founder & creative director

·

Alta®

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Subscribe for launches, writing, and the occasional honest opinion. No trends.

Whether it's a new identity, a campaign shoot, or a brand film. It starts with one call.

Caprice Kim

Founder & creative director

·

Alta®

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FAQ

The questions every client asks before starting
answered straight.

More questions?

Contact us and let's talk

How does the retainer actually work?

You get a monthly block of studio hours and a request queue. We work one request at a time (two on Pro), send progress every 48 hours, and revise until it's right. No scoping calls for every task — you brief, we build.

What's the difference between Standard and Pro?

Hours and speed. Pro carries 70 hours to Standard's 45, runs two requests in parallel, gets priority scheduling, and includes a monthly shoot day in-studio.

Can I pause my retainer?

Anytime. Unused days roll over, and you resume exactly where you left off. There's no minimum term.

What if the first month isn't working out?

If the first week doesn't deliver, the rest of the month is refunded. We'd rather earn the retainer than hold you to it.

Do you work with remote clients?

Yes — most projects run fully remote with weekly review calls. Shoots happen in our studio or on location; product can be shipped to us.

What do we receive at handover?

Everything: source files, brand guidelines, edited imagery, editable templates, and a walkthrough call with your team. The goal is that you don't need us for daily work.

FAQ

The questions every client asks before starting
answered straight.

More questions?

Contact us and let's talk

How does the retainer actually work?
What's the difference between Standard and Pro?
Can I pause my retainer?
What if the first month isn't working out?
Do you work with remote clients?
What do we receive at handover?